FMCG Saudi Arabia - Riyadh
Marketing Director
Permanent / Full Time
Food People is working with an FMCG business based in Saudi Arabia in their search for a Marketing Director
- FMCG experience mandatory
- Demonstrated Marketing experience
- Based in Riyadh, Saudi Arabia
Food People is working with a leading FMCG business in Saudi Arabia seeking a dynamic, forward-thinking Marketing Director to lead the company’s marketing function, focusing on brand activations, communications, innovation, and project management.
This role is central to driving the company’s growth agenda through a consumer-centric approach, managing a full marketing team, and delivering impactful campaigns that strengthen market presence.The Marketing Director will spearhead the development and execution of the marketing calendar, oversee new product launches, and champion innovation while building strong agency partnerships.
Key Responsibilities:
- Develop and implement an integrated marketing strategy aligned with business objectives and growth plans
- Oversee all brand-building initiatives including activations, advertising, communications, and innovation
- Lead the development and launch of new products, ensuring alignment with market trends and consumer needs
- Design and manage the annual marketing calendar, ensuring timely and effective execution
- Build and maintain strong relationships with agencies; provide clear briefs to deliver best-in-class creative output
- Manage and develop the marketing team, fostering a high-performance culture
- Drive cross-functional initiatives in partnership with R&D, sales, and operations to deliver successful product launches
- Monitor market trends, competitor activities, and consumer behaviour to inform strategic decision-making
- Manage marketing budgets efficiently to maximise ROI
- Track KPIs related to brand growth, innovation success rates, and consumer engagement
Key Ingredients:
- Proven FMCG marketing experience
- 15+ years experience
- Must be an Arabic speaker
- Strong innovation and product launch experience
- Excellent communication and presentation skills
- Demonstrated ability to work with and manage creative agencies effectively
- Dynamic, driven, and open-minded personality with the ability to challenge the status quo
Please note, only candidates with relevant experience will be contacted to discuss the position in more detail.