Distribution Marketing
HORECA Manager
United Arab Emirates - Dubai
Food People has partnered with a leading FMCG business to hire a HORECA Manager in Dubai to drive growth across hospitality channels and brand activations.
- HORECA Sales Experience in the UAE
- Strong Hospitality Network
- Based in Dubai
About the role:
We are looking to appoint a HORECA Manager for an FMCG business lead the development of their hospitality channel and events strategy across the UAE.This is a commercially driven role focused on building strong relationships within the hospitality sector, driving revenue growth, and elevating brand presence through strategic partnerships, activations, and events.
Key Responsibilities:
- Develop and execute the annual HORECA strategy aligned with business growth targets
- Identify, onboard, and manage key accounts including hotels, restaurants, cafés, caterers, and premium outlets
- Build strong relationships with chefs, F&B leaders, procurement teams, and decision-makers
- Secure product listings, menu placements, and exclusive agreements
- Drive participation in key events and exhibitions, ensuring strong execution and positive ROI
- Plan and deliver tastings, activations, chef collaborations, and branded experiences
- Manage pricing, margins, promotional budgets, and trade investments
- Deliver monthly and annual revenue targets for the HORECA and Events channel
- Manage distributors and explore direct distribution opportunities for key accounts
- Conduct regular market visits and performance reviews
- Work closely with marketing to strengthen premium brand positioning within hospitality
- Support new product launches and gather market feedback for innovation
- Track competitor activity, pricing, and market trends within the UAE hospitality sector
Key Ingredients:
- Bachelor’s degree in Business, Marketing, or a related field
- 5–8 years of experience in FMCG HORECA sales
- Strong existing network within the UAE hospitality industry
- Experience managing exhibitions, activations, and trade events
- Proven track record in distributor and key account management
- Strong negotiation, presentation, and relationship-building skills
- Commercially driven with strong ownership and execution capabilities
- Comfortable working in a fast-paced, entrepreneurial environment
Please note, only candidates with relevant experience will be contacted to discuss the position in more detail.