Distribution GM / Country Manager / Commercial Director
Brand Manager
Saudi Arabia - Riyadh
Food People has partnered with an FMCG business to hire a Brand Manager in Saudi Arabia to lead the growth of an international portfolio across foodservice and retail channels.
- Must have Food FMCG experience
- Must have experience in brand management
- Must be based in Saudi Arabia
About the role:
We are looking to appoint a Brand Manager for an FMCG business to take ownership of driving brand growth, commercial performance, and market expansion across the Kingdom.This is a commercially focused role that blends brand management with hands-on execution.
Key Responsibilities:
- Lead the development and execution of brand strategy for the vegetables portfolio in Saudi Arabia
- Own the full P&L, driving profitability, margin optimisation, and sustainable growth
- Build and manage strong relationships with international principals
- Drive brand presence across foodservice and project-based channels
- Develop pricing strategies, rebate structures, and commercial frameworks
- Partner closely with sales teams to drive volume growth and expand distribution
- Support pipeline development with Regional Sales Managers
- Monitor market trends, competitor activity, and customer insights
- Execute on-ground activations and customer engagement initiatives
- Track and deliver against key KPIs including revenue, margin, and market share
- Work cross-functionally with supply chain, logistics, and finance teams
- Ensure consistent brand positioning and representation in the Saudi market
Key Ingredients:
- 8+ years of experience in brand management or commercial roles within FMCG or food
- Proven experience managing P&L and driving profitability
- Strong commercial and sales mindset with the ability to execute in-market
- Financially strong with the ability to analyse and interpret performance data
- Experience working with international principals or brand owners
- Strong communication and stakeholder management skills
- Arabic language skills preferred
- Willingness to be based in Riyadh or relocate
Please note, only candidates with relevant experience will be contacted to discuss the position in more detail.