Job Board

Distribution GM / Country Manager / Commercial Director

Brand Manager

Saudi Arabia - Riyadh

Food People has partnered with an FMCG business to hire a Brand Manager in Saudi Arabia to lead the growth of an international portfolio across foodservice and retail channels.

  • Must have Food FMCG experience
  • Must have experience in brand management
  • Must be based in Saudi Arabia

About the role:

We are looking to appoint a Brand Manager for an FMCG business to take ownership of driving brand growth, commercial performance, and market expansion across the Kingdom.This is a commercially focused role that blends brand management with hands-on execution. 

Key Responsibilities:

  • Lead the development and execution of brand strategy for the vegetables portfolio in Saudi Arabia
  • Own the full P&L, driving profitability, margin optimisation, and sustainable growth
  • Build and manage strong relationships with international principals
  • Drive brand presence across foodservice and project-based channels
  • Develop pricing strategies, rebate structures, and commercial frameworks
  • Partner closely with sales teams to drive volume growth and expand distribution
  • Support pipeline development with Regional Sales Managers
  • Monitor market trends, competitor activity, and customer insights
  • Execute on-ground activations and customer engagement initiatives
  • Track and deliver against key KPIs including revenue, margin, and market share
  • Work cross-functionally with supply chain, logistics, and finance teams
  • Ensure consistent brand positioning and representation in the Saudi market

Key Ingredients:

  • 8+ years of experience in brand management or commercial roles within FMCG or food
  • Proven experience managing P&L and driving profitability
  • Strong commercial and sales mindset with the ability to execute in-market
  • Financially strong with the ability to analyse and interpret performance data
  • Experience working with international principals or brand owners
  • Strong communication and stakeholder management skills
  • Arabic language skills preferred
  • Willingness to be based in Riyadh or relocate
 
Please note, only candidates with relevant experience will be contacted to discuss the position in more detail.
 

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