Ingredients Marketing
Marketing Manager B2B
United Arab Emirates - Dubai
Food People is partnered with a FMCG business to find a Marketing Manager, B2B, in UAE
- Must have experience in a B2B business
- Must have covered GCC/Middle East
- Must be Arabic speaking
Food People is partnered with a dynamic FMCG/B2B business that is seeking an experienced B2B Marketing Manager to lead its industrial portfolio across multiple sectors. The position will handle regional brand positioning, marketing execution, and channel development in multiple markets.
Key Responsibilities
- Develop and implement the regional brand strategy for industrial food ingredients, aligned with commercial growth targets
- Translate technical product attributes into clear B2B value propositions and branding assets
- Manage the brand portfolio architecture across multiple SKUs: naming, channel segmentation, industrial packaging, trade positioning
- Plan and execute annual marketing programmes (digital, content marketing, trade events, distributor enablement) to support demand generation and brand equity
- Provide data-driven inputs to forecasting and demand planning; track campaign performance and competitor intelligence
- Support distributor/trade partner operations: equip them with toolkits, POS materials, sampling programmes, and co-marketing campaigns
- Collaborate across functions (R&D, production, QA/regulatory, supply chain) to ensure product launches, compliant communications and timely execution
Key Ingredients
- Bachelor’s degree in Marketing, Business, Food Science or related; MBA is a plus
- Minimum 7 years’ experience in B2B marketing or brand/product management within food ingredients or industrial food manufacturing
- Experience working with industrial/HORECA/bakery channels
- Comfortable working with forecasting, analytics, dashboards, and performance metrics
- Excellent project and stakeholder-management abilities, with a regional “multi-market” mindset
- Fluent in English and Arabic
*Please note that only candidates who meet the criteria listed will be shortlisted and contacted