Job Board

Food People is looking for an accomplished Global Creative Strategy Director to join a leading FMCG company and shape its global creative direction. The role requires a highly creative, strategically minded professional who can translate brand positioning, consumer insights and cultural trends into compelling campaigns that resonate across international markets.

The successful candidate will bring a strong combination of strategic thinking, storytelling and creative judgment, supported by an impressive portfolio of internationally relevant work.

Key Responsibilities

• Develop and lead global creative strategies that translate brand positioning and business objectives into compelling campaigns

• Define creative concepts, campaign narratives, visual direction and messaging across multiple consumer touchpoints

• Translate consumer insights, cultural trends and market research into distinctive creative opportunities

• Develop creative strategies for brand campaigns, product launches and integrated marketing initiatives

• Create inspiring creative briefs that provide clear direction to marketing, digital and external creative teams

• Ensure consistent brand expression across international markets while adapting creative approaches to local audiences

• Collaborate with Digital Marketing, Social Media and regional marketing teams to ensure effective campaign execution

• Lead creative workshops, strategic presentations and discussions with senior stakeholders

• Evaluate campaign concepts and creative outputs, ensuring strong storytelling, visual quality and brand relevance

• Leverage AI tools and emerging creative technologies to enhance research, ideation and creative workflows

• Establish creative frameworks and best practices that strengthen the quality and consistency of global marketing activities

Key Ingredients

• Must have a minimum of 10 years of experience in creative strategy, brand planning, or communications strategy

• Must have experience working with a leading creative agency, global consumer brand, brand consultancy or equivalent creative environment

• Must have experience working on global projects or within a global headquarters environment

• Must demonstrate an outstanding portfolio of creative campaigns, brand concepts, and strategic work

• Must have strong expertise in brand positioning, consumer insights, storytelling, creative briefing, and visual direction

• Must demonstrate the ability to develop creative strategies that resonate across different international markets and audiences

• Must have advanced practical knowledge of AI tools and their application within creative strategy and marketing workflows

• Must possess excellent English communication, presentation, and stakeholder management skills

• Preferably has experience with culturally relevant consumer brands across sportswear, streetwear, gaming, entertainment, or other creative industries

• Preferably has experience combining global creative agency exposure with an internal brand leadership role

• Preferably has experience developing social media campaigns and integrating creative strategy with digital and social media execution

Please note that only candidates with relevant experience will be contacted to discuss the position in more detail.