Job Board

Food People is looking for an experienced Global Events Director to join a leading FMCG company and lead the development and execution of its global events strategy. The role requires a commercially astute, creative, and hands-on professional with a proven ability to deliver impactful consumer experiences, strategic partnerships, and large-scale international events.

The successful candidate will combine strong event management expertise with a deep understanding of consumer engagement, cultural trends and experiential marketing.

Key Responsibilities

• Develop and execute a global events strategy aligned with brand positioning, consumer engagement and commercial objectives

• Lead the planning and delivery of international events, experiential campaigns, sponsorships and brand activations

• Identify strategic opportunities across entertainment, music, sports, gaming and other relevant consumer engagement platforms

• Develop innovative event concepts and scalable formats that can be adapted across international markets

• Oversee major event projects from concept development and budgeting through production, execution and evaluation

• Build and maintain relationships with event organizers, promoters, venues, agencies and strategic partners

• Lead sponsorship evaluations, partnership negotiations and commercial agreements to maximize brand exposure and investment returns

• Collaborate with regional marketing teams to ensure consistent event execution and local market relevance

• Work closely with Brand, Digital, Social Media and Commercial teams to integrate events into wider marketing campaigns

• Manage event budgets, production timelines, external agencies and operational requirements

• Establish performance measures to evaluate event effectiveness, consumer engagement and commercial impact

Key Ingredients

• Must have extensive experience in senior events management, experiential marketing, sponsorships, or live entertainment

• Must have a proven track record of developing event strategies and delivering large-scale, complex events

• Must have experience managing international events or overseeing event activities across multiple markets

• Must demonstrate strong knowledge of event production, sponsorship management, strategic partnerships and experiential marketing

• Must have experience managing significant budgets, external agencies, commercial negotiations and complex project timelines

• Must demonstrate strong understanding of consumer engagement, cultural trends and the role of events in brand development

• Must possess excellent stakeholder management, communication and organizational skills

• Must be commercially minded, creative and comfortable managing multiple priorities in a fast-paced environment

• Must possess excellent English communication skills and be willing to travel internationally

• Preferably has experience within entertainment, music, sports, gaming or other consumer-focused event environments

• Preferably has experience working with international consumer brands or organizations delivering culturally relevant events

Please note that only candidates with relevant experience will be contacted to discuss the position in more detail.