Job Board

Food People is seeking an accomplished Global Digital Marketing Director to join a leading FMCG company and lead its global digital marketing strategy. The role requires a commercially minded, creative, and hands-on leader who can develop digital capabilities, strengthen consumer engagement, and deliver impactful campaigns across international markets.

The successful candidate will combine strategic thinking with practical execution, bringing a strong understanding of digital platforms, emerging technologies and consumer trends.

Key Responsibilities

• Develop and execute a global digital marketing strategy aligned with brand objectives, consumer engagement and commercial priorities

• Establish digital marketing processes, frameworks and ways of working to ensure effective execution across international markets

• Lead integrated digital campaigns across social media, paid media, online platforms and other relevant consumer touchpoints

• Drive digital innovation through emerging platforms, consumer trends, AI tools and automation

• Oversee website strategy, digital consumer experience, search visibility and online engagement

• Develop digital commerce and retail media initiatives in collaboration with commercial and marketing teams

• Evaluate existing digital activities, identify improvement opportunities and develop strategic plans, timelines and budgets

• Manage external agencies and creative partners to deliver effective digital campaigns and content

• Establish performance measurement frameworks, monitor campaign effectiveness and optimize digital investments

• Collaborate with regional marketing teams to ensure global consistency while maintaining local market relevance

• Work closely with Creative, Brand and Commercial teams to develop engaging campaigns and strengthen brand positioning

Key Ingredients

• Must have extensive experience in senior digital marketing roles, with exposure to international markets and global marketing operations

• Must have strong expertise across digital strategy, social media, paid media, content development, and integrated digital campaigns

• Must demonstrate experience developing and executing creative digital campaigns beyond traditional performance marketing

• Must have an excellent understanding of digital platforms, algorithms, consumer trends, and emerging technologies

• Must demonstrate advanced practical experience using AI tools and automation to improve marketing processes and effectiveness

• Must have experience developing digital strategies, managing budgets, overseeing agencies and presenting to senior stakeholders

• Must be comfortable operating independently, building processes and balancing strategic priorities with hands-on execution

• Must possess excellent English communication skills, strong commercial awareness and the ability to work across international markets

• Preferably has experience with globally recognized consumer brands, technology companies, digital businesses or culturally relevant brands

• Preferably has experience across both established multinational organizations and fast-moving, entrepreneurial environments

• Preferably has exposure to GCC or broader Middle Eastern markets

Please note that only candidates with relevant experience will be contacted to discuss the position in more detail.