Manufacturing Sales
Senior Sales Director
Pakistan - Karachi
Food People is looking for an accomplished Sales Director with extensive experience leading large-scale commercial operations, managing complex distribution networks, and driving business growth across multiple channels. The role requires a commercially astute leader with a proven ability to build high-performing teams, improve market penetration, and deliver ambitious revenue and profitability targets.
Key Responsibilities:
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Develop and execute the national sales strategy to drive revenue growth, market share and commercial performance
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Lead sales operations across multiple regions, channels and territories, ensuring strong execution and consistent delivery against targets
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Drive revenue, volume and profitability performance through effective planning, forecasting and commercial decision-making
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Evaluate and optimise route-to-market strategies to strengthen distribution coverage, product availability and sales productivity
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Build and maintain strategic relationships with key customers, distributors and commercial partners
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Lead commercial negotiations, joint business planning and distributor performance management
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Identify new market opportunities and develop strategies to expand distribution and strengthen competitive positioning
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Oversee pricing strategies, trade investments and promotional effectiveness to maximise commercial returns
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Work closely with Marketing, Finance and Supply Chain to align commercial priorities, demand planning and market execution
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Lead, coach and develop senior sales teams, building a strong performance-driven culture
Key Ingredients
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Bachelor’s degree with a minimum of 15 years of relevant experience
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Extensive experience in senior sales leadership roles within the FMCG sector
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Currently based outside Pakistan and open to relocating to the country
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Strong understanding of route-to-market strategy, distribution models and multi-channel sales management
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Proven ability to lead geographically dispersed teams and develop senior sales leaders
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Excellent leadership, stakeholder management and communication skills
*Please note that only candidates with relevant experience will be contacted to discuss the position in more detail.