Distribution Trade Marketing
Trade Marketing Manager
Oman - Muscat
Food People is partnered with a leading FMCG business looking to onboard a Trade Marketing Manager in Oman. They are looking for a commercially driven trade marketing professional to accelerate category and brand growth through strong customer engagement and effective trade investment. This is a highly collaborative role for someone who can connect sales and marketing priorities, translate data into commercial opportunities, and drive measurable returns across brands and channels.
Key Responsibilities
- Develop and execute annual and monthly trade marketing plans aligned with brand, customer, and commercial objectives
- Own trade investment and A&P budgets, ensuring spends are effectively allocated, documented, and optimised
- Drive consumer and shopper engagement initiatives including promotions, sampling, branding, sponsorships, and other in-market activations
- Partner closely with sales teams and business partners to align priorities, identify execution gaps, and strengthen overall brand and category performance
- Lead trade marketing planning for new product launches and track performance to provide actionable feedback to key stakeholders
- Monitor the effectiveness and ROI of trade marketing activities to continuously improve investment decisions
- Analyse sales, market, and competitor data to identify commercial opportunities, potential risks, and areas for growth
- Support forecast accuracy through a strong understanding of market dynamics, customer performance, and business requirements
- Conduct regular market visits to assess visibility, execution standards, competitor activity, and opportunities across channels
- Work cross functionally with commercial, finance, supply chain, and other internal teams to ensure smooth execution and timely management of trade-related processes
Key Ingredients
- Bachelor’s qualification in Sales, Marketing, Business Administration, or a related discipline
- Must have experience within food or non-food products
- Must have a strong track record in trade marketing and category management
- Must have strong GCC market experience
- Commercially minded with the ability to connect marketing investment to revenue and brand growth
- Advanced Excel capabilities, with exposure to BI and analytical tools considered advantageous
- Solid communication skills with the ability to manage internal and external stakeholders
*Please note that ONLY candidates with relevant experience will be contacted to discuss the position in more detail