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Manufacturing Sales

Channel Manager – Modern Trade

United Arab Emirates - Dubai

Food People has partnered with an FMCG business looking to appoint a Modern Trade Channel Manager to lead strategic customer relationships across the UAE.

About the Role 

We are looking for an experienced modern trade professional with strong UAE beverage industry relationships and a proven ability to negotiate at a senior customer level.

The successful candidate will manage corporate relationships with key accounts. The role will be responsible for growing existing business, negotiating commercial agreements and securing new listings across strategically important customers.

Key Responsibilities:

  • Manage strategic relationships with major modern trade accounts across the UAE
  • Lead negotiations with buyers, category managers and procurement directors
  • Negotiate business development agreements, listings, promotional investments and annual commercial terms
  • Grow distribution across existing customers and secure listings within new national accounts
  • Develop compelling category and commercial selling stories to gain shelf space and customer support
  • Manage trade-spend budgets while balancing customer requirements and account profitability
  • Build joint business plans and account growth strategies
  • Oversee assortment, pricing, promotional planning and in-store execution
  • Monitor account performance, revenue, distribution, visibility and commercial return
  • Partner with internal teams to ensure effective forecasting, availability and customer execution
Key Ingredients
  • Must be an Arabic Speaker
  • Minimum five years of relevant modern trade experience
  • Current UAE-based candidate with recent Dubai market experience
  • Strong FMCG and beverage category background
  • Established relationships within UAE modern trade
  • Experience negotiating commercial agreements, listing fees, promotional investments and trade spend
  • Proven success opening new accounts or securing new product listings
  • Strong leadership, negotiation and commercial communication skills
  • Ability to manage senior customer relationships and lead a sales team
Please apply only if you match the requirements of the role and note that only shortlisted candidates will be reached out to.

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